ClientThe Insightful Collective
IndustryConsultancy
LocationUK
ServicesBrand identity
01 · The challenge
A group of independent consultants working under one name. Each brought their own expertise, and the collective needed an identity that held them together without hiding the individuals.
02 · The idea
Many perspectives, one clear view. A confident wordmark and a fresh teal-to-lime palette give the collective a single, recognisable presence across every proposal, deck and profile.
03 · What we made
A wordmark, a palette and a system to grow with.
04 · The result
Sample figuresFuller tables, from week one.
38%More covers in the first month
3×Instagram reach by the end of summer
24Pieces delivered, from menus to window vinyl
We are a group of independent consultants, and he gave us one clear identity. People recognise us now before they read the name.
Denise QuinlanFounder, The Insightful Collective
Start a project
Let's find your fourth axis.
Tell us what you're working on. We reply within one working day.