Baylis Associates

An independent consultancy competing with established firms. Baylis needed an identity that signals expertise and trust at first glance, without the heavy, old-fashioned look clients expect from legal brands.

Two initials, one mark. The B and A share a single continuous stroke, set on a 45° grid with consistent radii, so the monogram reads as precise and considered. A deep blue leads, supported by a warm rose and soft neutrals.