Boofa

BOOFA is a new artisan bakery and café built on slow fermentation and honest ingredients. It needed a brand as warm and unfussy as its bread, one that could stretch from a paper bag to a shopfront, a website and a daily social feed.

Freshly baked happiness. A hand-drawn script wordmark with the energy of a quick signature, a cast of illustrated characters delivering bread by bike, and a palette of crust red, burnt orange and flour cream that feels just out of the oven.