Cooper's Cut

Brand identity for the new steakhouse at Four Seasons Hotel London at Tower Bridge.

ClientCooper's Cut

IndustrySteakhouse, Four Seasons

LocationLondon, UK

ServicesBrand identity, menus, print, artwork

OpenedMarch 2026

01 · The brief

Cooper's Cut opened in March 2026 inside 10 Trinity Square, the former Port of London Authority building, taking over from a two-Michelin-starred restaurant. The new steakhouse needed an identity worthy of a Grade II* listed Beaux-Arts landmark that still felt modern at the table.

02 · The idea

Precision meets flame. The restaurant is named after Sir Edwin Cooper, the architect behind the building, so the brand borrows from his world: a monogram cut like an architectural detail, collage drawn from the building's archive, and a palette of racing green, oxblood and brass.

03 · What we made

A monogram, menus and a story told by the building.

Cooper's Cut collage: Ten Trinity Square, Sir Edwin Cooper, a column, a map and a flame

Green leather menu cover with a debossed Cooper's Cut monogram

Letterpress Cooper's Cut menu with a brass monogram clip

A guest holds up the Cooper's Cut collage menu at the table

Cooper's Cut drinks menu opening: Here, drinks set the tone

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