FourthAxis · Creative design for brands that want to be remembered
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Creative design for brands that want to be remembered.

Brand, design, motion and web from one senior creative partner, with 12+ years of making brands people remember.

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12+Years in design & branding
70+Venues & brands supported
< 2hrsAverage reply time
4Time zones covered · UK / US / UAE / AUS

Brands we've worked with

  • Capital Safety Solutions
  • The Insightful Collective
  • Baylis Associates
  • Tape London
  • Shanghai Me
  • GAIA
  • Ruby Molly Hotel & Bar
  • Better Compliance
Selected work

Work that gets talked about.

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Hipólito terracotta poster beside coasters with the Hipólito seal

Hipólito

Brand identity for a casa de asados in Guadalajara, built around fire and history.

HospitalityBrand Identity
Cooper's Cut poster, Where Precision Meets Flame, framed in a wood-panelled hotel corridor

Cooper's Cut

Brand identity for the new steakhouse at Four Seasons Hotel London at Tower Bridge.

HospitalityBrand Identity
The Insightful Collective logo in white and lime on a teal-to-green gradient

The Insightful Collective

A brand identity for a UK collective of independent consultants.

Brand IdentityConsultancy
Capital Safety Solutions booklet cover on a concrete step against a green wall

Capital Safety Solutions

Design partner to a London safety consultancy: course material, print and social across their venue clients.

HospitalitySafety Consultancy
Boofa wordmark over a tray of proofed dough being slid into the oven

Boofa

Brand identity, packaging, web and social for a modern artisan bakery.

HospitalityBrand Identity
The four axes

Four axes. One partner.

Everything a brand needs to look the same everywhere, made by the same senior hands.

Identities people remember and teams can actually use.

Brand identityLogo designGuidelinesLaunch kits
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Everything a guest holds, reads or walks past.

MenusBrochuresSignagePackagingTraining material
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Posts, reels and campaigns that give people a reason to book.

Social contentCampaignsReelsPromo video
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Fast, simple sites that turn a visit into a booking.

WebsitesLanding pagesBooking flowsCare plans
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Hospitality

Built for venues that never stand still.

Hospitality
Hors Cadre food menu held over a set table

MenusHors Cadre
Cooper's Cut Where Precision Meets Flame poster in a hotel corridor

Event artworkCooper's Cut
Grid of Boofa Instagram posts

SocialBoofa
Hors Cadre window lettering

SignageHors Cadre
Boofa bread bag with an orange seal

PackagingBoofa
Capital Safety Solutions training guides

Training materialCapital Safety Solutions
How we work

Four steps. No surprises.

  1. 01

    Brief

    A 30-minute call. We learn the audience, the message and where it has to live.

  2. 02

    Direction

    One clear creative direction, shown early, so we agree the idea before the detail.

  3. 03

    Design

    We build it out across every format you need, with two rounds of revisions.

  4. 04

    Deliver

    Final files, ready to print, post or publish, plus a short guide to using them.

Karmveer Singh, founder of FourthAxis, seated in a black hoodie
Who you'll work with

Hi, I'm Karmveer. Brief me directly.

I'm a brand and graphic designer based in New Delhi, and the person behind FourthAxis. Since 2016 I've been design partner to Capital Safety Solutions in London, producing course material, print and social for more than 200 of their venue clients.

Today I work with restaurants, hotels and service businesses on identities, menus, campaigns and websites. There's no account manager in between: you talk to me, I do the work, and I keep UK hours so feedback never waits overnight.

2016Design partner to CSS since
200+Venues designed for
New DelhiWorking on UK hours
Book a call with me Karmveer on LinkedIn
Ways to work together

Pick the shape that fits.

Per creative

Need a single design? Pay per piece: a social post, a flyer, a poster or a menu page.

  • Fixed price per creative
  • 2 revision rounds
  • All source files
Starts from$20 / creativeOne static design, one size. Extra sizes +$5.
Order a creative

Monthly retainer

Most popular

A senior creative on call for menus, socials, events and ads.

  • Set monthly hours
  • Priority turnaround
  • Monthly content plan
From$499/moAbout 20 hours of senior design a month
Start a retainer

White-label partner

Your agency, our design. We work quietly under your name.

  • Your brand, your client
  • NDA as standard
  • Flexible capacity
From$25/hr
Partner with us

Prices shown are for graphic design, in USD. Branding, motion and web projects are quoted separately.

Client stories

Heard from the people we build for.

Since 2016 every course book, poster and social post we hand a client has come through FourthAxis. Over 200 venues later, it still lands on brand and on time.
Deon Van NiekerkDirector, Capital Safety Solutions
We are a group of independent consultants, and he gave us one clear identity. People recognise us now before they read the name.
Denise QuinlanFounder, The Insightful Collective
Calm, precise and quick to understand what a legal brand has to say. Clients trust us before the first meeting.
PrincipalBaylis Associates
Posters, menus and event artwork that carry the steakhouse’s character into every corner of the hotel.
Marketing leadCooper’s Cut
From the first sketch to the bread bag, everything feels like us. Customers photograph the packaging.
FounderBoofa
Menus and signage as generous as the food. Guests ask where we had them made.
OwnerHors Cadre
5.0from 6 client reviews
IncaAudrey'sIn Horto50 KaloLittle ItalyPrimitivoLio LondonTape LondonThe BoxLondon Cabaret ClubHaidilaoRuby ZoeRuby StellaBiancoDear DarlingCutter & SquidgeTap & BottleAquumRed BoxRuby MollyCafe 1001Cluck FarmyardSouvlaki & ChipsBreddosGamekeeperEqual PartsNan HotspotLMA-UHoneymoon DessertsPassione VinoThe Rex RoomsPapos BagelThe StarOsteriaNYXGoods WayYummy SquareThe SocialArya BhawanThe TentKelsey HouseWild BuffaloSTK
FAQ

Good questions.

How much does a project cost?
Every quote is fixed and written down before work starts. As a guide, single creatives start from $20 and monthly retainers from $499. Brand identity and website projects are quoted after a short call.
How fast can you turn things around?
Social and print pieces usually take 2 to 3 working days. Brand identities take 3 to 4 weeks and websites 4 to 6 weeks. Tell us your date and we will tell you honestly if we can hit it.
You are in a different time zone. How does that work?
We work with clients in the UK, US, UAE and Australia. You get a fixed overlap window for calls, and feedback happens in writing, so nothing gets lost. Work often lands while you sleep.
How many revisions do I get?
Two rounds of revisions on every deliverable. Most projects need fewer, because we agree the direction before we design.
Is FourthAxis just one person?
FourthAxis is led by Karmveer Singh, a designer working in brand, graphic design and video since 2014, and that is who you work with. For bigger jobs we bring in trusted specialists, such as developers, photographers and animators, and manage them for you.
What files do I get?
Print-ready PDFs, web and social formats, and the editable source files for the tools your team uses. Everything is yours once the project is paid.
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Let's find your fourth axis.

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